LivingSocial Expands Markets Globally, But Can it Compete with Groupon?

LivingSocial now serves 627 markets globally.

The Groupon (NASDAQ: GRPN) competitor has announced that it has added 15 new markets to its roster, with eight going toward LivingSocial's family deals, and seven going toward the daily deals:

New locations for family deals:

• Ann Arbor, Mich.
• Buckhead, Ga.
• Harrisburg, Pa.
• Napa/Sonoma, Calif.
• Northern Denver
• Ocean/Monmouth, N.J.
• Olympia, Wash.
• Southern New Hampshire

New locations for daily deals:

• Asheville, N.C.
• Central Illinois
• New Haven, Conn.
• Ogden, Utah
• Fraser Valley, British Columbia
• Kingston, Ontario
• Saskatoon, Saskatchewan

The company didn't have much else to say on the matter, but one thing is clear: LivingSocial has become a prominent competitor to the daily deals leader, Groupon.

Follow me @LouisBedigian

Get our bullish and bearish ideas delivered to your inbox weekly.

Email: *

Don't worry. You will stay on this page.

ACTION ITEMS:

Bullish:

LivingSocial is partially owned by one of the biggest names in online retail, which provide investors with an opportunity to:

• Go long Amazon (NASDAQ: AMZN), a company that is constantly diversifying its product portfolio with fresh offerings.

Bearish:

If daily deals sites continue to rise, it could put a damper on:

• Traditional retailers like Wal-Mart (NYSE: WMT) and Target (NYSE: TGT), which rely on traditional deals (and crazy Black Friday sales) to drive revenue.

• Online-only venues like Amazon, eBay (NASDAQ: EBAY), and Overstock.com (NASDAQ: OSTK).

Full Disclosure:

Lightbank, the technology investment vehicle from Groupon co-founders Brad Keywell and Eric Lefkofsky, is one of Benzinga's investors.

Neither Benzinga nor its staff recommend that you buy, sell, or hold any security. We do not offer investment advice, personalized or otherwise. Benzinga recommends that you conduct your own due diligence and consult a certified financial professional for personalized advice about your financial situation.

Sign up for Benzinga's morning news summary - Bacon & Trades - for daily coverage of overnight and premarket news

Related Articles:

The New Pfizer - 6 Drug Companies With Bullish Short Trends

McDonald's is on top, and Bank of America is on bottom

Tags: 2012 Agriculture Stocks ,BMY ,ECYT ,IPXL ,PFE ,RIGL ,Top Performing Stocks 2012 ,Top Performing Stocks To Buy ,WLP ,Best China Stocks 2012