The FTC may oppose Google‘s (GOOG) proposed $750 million acquisition of mobile ad seller AdMob on antitrust grounds, the Wall Street Journal reports.
The WSJ says the Commission has assembled an internal litigation team to prepare for a potential move to block the deal; the piece contends that the FTC has sent letters to AdMob rivals seeking sworn statements on the potential impact of the purchase.
The story says the FTC also has briefed Congress on its concerns about the deal.
On the other hand, the piece notes that the FTC has not yet reached a definitive decision on how to rule.
Meanwhile, AllThingsD reports that Apple on Thursday is going to unveil its own mobile ad platform as part of a planned “sneak peak” at the next version of the iPhone OS. In January, Apple agreed to acquire mobile ad platform Quattro Wireless for $275 million.
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