Internet Streaming Is Crucial for Amazon

Because Amazon (NASDAQ: AMZN  ) Instant Video is bundled with Amazon Prime, the goal for Amazon.com isn't necessarily the same as it is for Netflix (NASDAQ: NFLX  ) . For Amazon, it's more about gathering data on its users and unlocking insights into customer behavior. In this video, Fool contributor Steve Heller explains why he believes Internet streaming is extremely important to Amazon, despite it being a relatively small business for the online giant.  

Everyone knows Amazon is the king of the retail world right now, but at its sky-high valuation, most investors are worried it's the company's share price that will get knocked down instead of competitors'. The Motley Fool's premium report will tell you what's driving the company's growth, and fill you in on reasons to buy and reasons to sell Amazon. The report also has you covered with a full year of free analyst updates to keep you informed as the company's story changes, so click here now to read more.

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