Southwest Airlines (LUV) ordered 208 737 jets today from Boeing (BA), a deal (worth $19 billion at list prices) that showcases the steady demand for Boeing’s more fuel-efficient jets. The deal puts an exclamation point on a strong year for Boeing, during which the aircraft manufacturer shipped its first Dreamliner, and recorded 677 jet orders, up from 625 in 2010.
Southwest ordered 150 737 MAX jets, and 58 next-generation 737′s. Southwest is the first company to make a finalized 737 MAX order, Boeing said.
Boeing called the firm order “the largest in Boeing history both in dollar value, nearly $19 billion at list prices, and the number of airplanes.” The company is expected to receive the first MAX in 2017.
Boeing shares rose 1.8% in morning trading.
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