Margins matter. The more Krispy Kreme Doughnuts (NYSE: KKD ) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders. Healthy margins often separate pretenders from the best stocks in the market. That's why we check up on margins at least once a quarter in this series. I'm looking for the absolute numbers, comparisons to sector peers and competitors, and any trend that may tell me how strong Krispy Kreme Doughnuts' competitive position could be.
Here's the current margin snapshot for Krispy Kreme Doughnuts and some of its sector and industry peers and direct competitors.
| Company | TTM Gross Margin | TTM Operating Margin | TTM Net Margin |
|---|---|---|---|
| Krispy Kreme Doughnuts | 13.8% | 6.2% | 5.4% |
| Tim Hortons (NYSE: THI ) | 24.6% | 19.2% | 24.2% |
| Sara Lee (NYSE: SLE ) | 32.2% | 9.4% | 9.9% |
| Dunkin' Brands (Nasdaq: DNKN ) | 80.3% | 32.7% | 1.2% |
Source: S&P Capital IQ. TTM = trailing 12 months.
Unfortunately, that table doesn't tell us much about where Krispy Kreme Doughnuts has been, or where it's going. A company with rising gross and operating margins often fuels its gro! wth by i ncreasing demand for its products. If it sells more units while keeping costs in check, its profitability increases. Conversely, a company with gross margins that inch downward over time is often losing out to competition, and possibly engaging in a race to the bottom on prices. If it can't make up for this problem by cutting costs -- and most companies can't -- then both the business and its shares face a decidedly bleak outlook.
Of course, over the short term, the kind of economic shocks we recently experienced can drastically affect a company's profitability. That's why I like to look at five fiscal years' worth of margins, along with the results for the trailing 12 months, the last fiscal year, and last fiscal quarter. You can't always reach a hard conclusion about your company's health, but you can better understand what to expect, and what to watch.
Here's the margin picture for Krispy Kreme Doughnuts over the past few years.
Source: S&P Capital IQ. Dollar amounts in millions. FY = fiscal year. TTM = trailing 12 months.
Because of seasonality in some businesses, the numbers for the last period on the right -- the TTM figures -- aren't always comparable to the FY results preceding them. To compare quarterly margins to their prior-year levels, consult this chart.
Source: S&P Capital IQ. Dollar amounts in millions. FQ = fiscal quarter.
Here's how the stats break down:
- Over the past five years, gross margin peaked at 15.6% and averaged 12.8%. Operating margin peaked at 5.3% and averaged 2.4%. Net margin peaked at 2.1% and averaged -4.7%.
- TTM gross margin is 13.8%, 100 basis points better than the five-year average! . TTM op erating margin is 6.2%, 380 basis points better than the five-year average. TTM net margin is 5.4%, 1,010 basis points better than the five-year average.
With recent TTM operating margins exceeding historical averages, Krispy Kreme Doughnuts looks like it is doing fine.
If you take the time to read past the headlines and crack a filing now and then, you're probably ahead of 95% of the market's individual investors. To stay ahead, learn more about how I use analysis like this to help me uncover the best returns in the stock market. ?Got an opinion on the margins at Krispy Kreme Doughnuts? Let us know in the comments below.
- Add Krispy Kreme Doughnuts to My Watchlist.
- Add Tim Hortons to My Watchlist.
- Add Sara Lee to My Watchlist.
- Add Dunkin' Brands Group to My Watchlist.
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