Saturday, June 15, 2013

Sony's $100 Swipe at Microsoft

Microsoft (NASDAQ: MSFT  ) came out on top in the last round of the console wars. But the company's new Xbox system isn't starting out with the same advantages over rivals. Sony announced this week that its PS4 console will be priced lower by $100 and will be less restrictive with trade-ins and game resales. But will that be enough to make it the system of choice this year?

In the following video, Fool contributor Demitrios Kalogeropoulos discusses the two console strategies and says investors should keep a close eye on gamer reactions. Even if Microsoft is targeting its system at a broader consumer base, console gamers are the early adopters that it will need to carry the system through a successful launch.

It's been a frustrating path for Microsoft investors, who've watched the company fail to capitalize on the incredible growth in mobile over the past decade. However, with the release of its own tablet, along with the widely anticipated Windows 8 operating system, the company is looking to make a splash in this booming market. In a new premium report on Microsoft, a Motley Fool analyst explains that while the opportunity is huge, so are the challenges. The report includes regular updates as key events occur, so make sure to claim a copy of this report now by clicking here.

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