SAN FRANCISCO�Cue wants to lessen data overload.
The tech start-up is offering a service that organizes and creates a visual daily snapshot of your online accounts � e-mail, calendar, contacts, Facebook, Twitter, LinkedIn, instant messages and more. The process is complex, but the task is simple: bring order to social-media clutter for consumers and businesses.
A free iPhone applaunched on Tuesday. A Web app will be available this week.
Maximizing time has become a preoccupation among increasingly harried Americans. A Google search of "make the most of your day" yields thousands of results, ranging from self-help books to productivity tips.
"We were not built to handle what is thrown at us," says Daniel Gross, Cue's 20-year-old CEO. "Ultimately, this is a real problem that is getting worse with connected devices and more apps."
"It is a huge problem but a huge opportunity," says chief technology officer Robby Walker, noting that consumers, on average, absorb 63,000 words a day in content � the equivalent of a short book. Walker knows a thing or two about start-ups: He sold his previous one, presentations tool Zenter, to Google in 2007.
The Cue app � its name is a nod to Q, the gadgets genius in James Bond movies, and a play on the phrase "cued up" � could have huge implications for personal productivity, says Brian Blau, consumer analyst for Gartner.
"They're tackling a real issue: information overload," Blau says. "Cue does that for the basics: e-mail, calendar and social networks. But it has limited features."
A visual timetable of the user's day depicts various meetings with detailed data on the people they met with, in the form of their profile photo, tweet, e-mail and phone number.
Contact information, such as phone numbers and job titles, are automatically updated within the system. A search function makes it easy to find specific contact info.
If Cue sounds vaguely familiar, it's because the company started as search engine Greplin in February 2011. Thursday's launch qualifies as a company pivot to address the proliferation of social-media use on smartphones.
The 14-person company has raised $4.8 million in funding from a Sequoia Capital round that includes outgoing Facebook CTO Bret Taylor and Gmail creator Paul Buchheit.
"People expect more from themselves and their peers because of tech. They want to be Super Mom, Super Engineer," says Gross. "This tool gives back time in your lives."
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