CHICAGO (MarketWatch) � Walt Disney Co. is expected to post higher profit for the quarter ended Dec. 31, though difficult comparisons with very strong results at ESPN and in home video in the year-earlier period could have an impact.
Disney DIS �is expected to post a fiscal first-quarter profit of 75 cents a share, excluding stock-option payments, on revenue of $11.19 billion, according to a consensus poll of analysts by Thomson Reuters.
In the same period a year earlier, the company earned 68 cents a share on revenue of $10.7 billion.
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Jeffrey Thomson of Hilliard Lyons said late last year that Disney�s December quarter �is likely to produce the smallest year-over-year increase� of fiscal 2012, �due in part to a tough comparison to the year-ago quarter � a period that included considerable growth at ESPN and benefits of robust DVD sales of �Toy Story 3.��
Across the media and entertainment industries, there is optimism about the advertising market, especially in television, which has held most of its appeal for advertisers as one of the few remaining ways to reach mass audiences.
Ad sales and rates are expected to once again be strong at ESPN, where! NBA gam es, college basketball and various shows around the NFL have led to solid ratings gains, but Disney Chief Executive Bob Iger warned in November that comparisons with the fiscal fourth quarter of 2010 would be difficult.
At ABC, the network�s situation comedies have received solid ratings, though it ranks third among the Big Four networks among adults 18 to 49 years old � the group most desired by advertisers because of its apparent willingness to switch brands.
Analysts will look forward to getting more insights from Iger on the online-video model and its potential effect on traditional TV. Comcast Corp. CMCSA �and Disney unveiled a 10-year deal last month that will make Disney shows available on a wide variety of Comcast platforms, including regular TV, video-on-demand, phones and tablets. Under the deal, Comcast customers can watch Disney shows online that can�t otherwise be viewed on the Web.
Disney executives will probably also be asked what last month�s Italian cruise-ship tragedy could mean for its own cruise ships. The Carnival Cruise-owned Costa Concordia foundered off the coast of Italy, killing at least 16, and observers fear that the incident could be a concern to would-be passengers in the near term.
Disney recently launched its third ship, the Disney Dream, and some analysts speculated that a fourth could be launched in fiscal 2012.
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