Research in Motion (RIMM) and Adobe Systems (ADBE) could be among the disadvantaged parties in the wake of Apple‘s (AAPL) big news day, according to some reports.
Town Hall Investment Research notes that RIM’s leadership in the enterprise market is at greater risk thanks to some of the improvements Apple is making in iPhone OS 4.0.
In a note today, Town Hall analyst Jack Gold wrote: “Apple says companies can now upload and update apps from corporate systems directly without having to go through iTunes. This is a big deal. Companies will no longer have to side-load iPhones through a PC to deploy applications.”
Meanwhile, the Apple-Adobe relationship is receiving new attention following reports that Apple has changed the rules governing how developers can program for the iPhone. New language appears to ban Flash-based programs from being rewritten into iPhone-friendly code.
Still, the news hasn’t changed Standard & Poor’s opinion on Adobe’s stock. The firm is holding onto its Strong Buy rating. “While Adobe’s absence on Apple devices serves to limit the addressable market for Flash, we note that Adobe continues to work with an array of device manufacturers including 19 of the 20 top handset makers,” S&P analyst Zaineb Bokhari wrote today.
Adobe has its own announcement Monday, when it launches the new version of its flagship Creative Suite software .
In today’s trading the stocks are each up less than 1%:
- RIM is up 48 cents to $70.28
- Adobe is? up 28 cents to $35.22
- Apple is up 87 cents to $240.82
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