Trying to make the most of the Christmas shopping season, Amazon recently launched its �Best of Digital� store. [1] The store features Amazon-recommended goodies including TV shows, movies and mobile apps.
It seems that the company is leaving no stone unturned in squeezing the maximum out of the Kindle Fire mania. After a record-breaking Black Friday, Amazon could set new benchmarks for Christmas time shopping as well.
See our full analysis for Amazon�s stock here
Kindle Fire Updated as Well
Christmas day clocks in as the biggest day for digital sales for Amazon, with the December 26 � December 30 period reportedly averaging three times more than Amazon�s weekly sales for the remaining year. The company also chose this strategic time to release the latest update on the Kindle Fire, [2] which had seen some complaints from users on bugs.
Amazon has sold more than 1 million tablets for each of the last three consecutive weeks [3] .
We have a revised price estimate of $233 for Amazon�s stock, which is currently around 30% above the current market price.
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