Monday, October 8, 2012

Fast Phones, Dead Batteries

Days after buying his Samsung Electronics Co. Galaxy Nexus smartphone from Verizon Wireless, David Jacobs found himself switching off the fourth-generation broadband connection that had drawn him to the $300 device in the first place.

"I love everything about the phone, but with 4G on, it just sucks down the battery," said the 25-year-old Mr. Jacobs, who lives in Los Angeles and works in digital advertising. "It's very frustrating. Why can't I get a phone to last a whole day?"

Associated Press

An AT&T store advertising 4G

Mr. Jacobs is among the rising number of 4G smartphone users who are discovering their speedy broadband service also zips through battery life. The main culprit is spotty 4G service—even in the nation's largest cities—which requires the phones to search constantly for a signal, draining their batteries.

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Fourth-generation service is just starting to take hold, but complaints about battery life could slow the push by wireless carriers to convert customers to the higher-speed networks. Smartphone makers, however, are working on ways to respond to the new power demands.

Verizon Wireless, AT&T Inc. and Sprint Nextel Corp. are investing billions of dollars to expand their 4G networks over the next two to three years on a technological standard known as long-term evolution, or LTE, with the promise of speeds of as much as 10 times those of the ubiquitous 3G service.

The carriers want customers to switch to the new networks because the technology requires less bandwidth to deliver datathan 3G, leaving room for more customers to download music or television shows. And with faster download speeds, 4G users are inclined to use more data, meaning they will need pricier service plans.

"Every time we add a customer to LTE, it is a much more efficient and cost-effective network than the 3G network," Verizon Communications Inc. Chief Financial Officer Fran Shammo told investors at a conference last month. Verizon Communications and Vodafone Group PLC co-own Verizon Wireless.

Device makers such as Samsung and Motorola Mobility Holdings Inc. are banking on their 4G devices to put a dent in sales of Apple Inc.'s iPhone, which continues to gain market share even though it lacks the faster service. Apple, with its new iPhone 4S, was the only smartphone manufacturer in the top five to gain U.S. market share in last year's final quarter, according to comScore.

The spottiness of 4G stems at least in part from the measured approach carriers have taken to it, rolling out the service city by city. There were just 6.3 million subscribers of 4G LTE in the U.S. at the end of last year out of a total of 138.4 million smartphone users, according to research firm Informa Telecoms & Media.

Tips and Tricks For Battery Life

There are a few things smartphone users can do to help limit battery drain on their 4G devices:

  • Ensure that you live in an area with 4G LTE service. If AT&T and Verizon Wireless don't offer 4G in your city, your phone can search in vain all day for a signal.
  • Turn off your 4G connection when you aren't using it, such as when you sleep. You also can switch it off when you don't need the fastest speeds— when using email, for instance.
  • Switch off your Bluetooth and GPS when not in use.
  • Dim your screen, except when you need it for streaming videos. Screens can account for a big drain on battery power.
  • Many applications run all day and night and can eat into a battery's charge. Use a program such as JuiceDefender to search for apps you may have downloaded that you don't need to run all the time, and erase them.
  • Switch off Wi-Fi capability unless you have a strong signal. As with 4G, a weak signal can cause your phone to keep searching, and drain your battery. Conversely, switching to Wi-Fi only where your signal is strong can help to extend battery life.

--Greg Bensinger

Verizon Wireless's 4G network covers 200 million Americans, while AT&T reaches less than 80 million. Sprint, which has just begun to build out its 4G LTE service, offers 4G today on a competing technology known as WiMax that it will phase out.

Despite the fact the carriers are offering 4G service, they don't have it on every block, as they do with 3G," said Carl Howe, a vice president for research firm Yankee Group. "So you've got a situation where the phones are sending out their signals searching and searching for a 4G tower, and that eats up your battery."

Verizon Wireless and Sprint both said through representatives that battery life should improve as 4G LTE network upgrades reduce the need for phones to search for a signal. An AT&T spokesman declined to comment.

But erratic service isn't the only problem. Battery technology isn't keeping pace with smartphone advances. As consumers demand more powerful smartphones packed with features, device makers are rapidly improving processing speeds and the operating software that drives the phones. At the same time, developers are increasing battery life by just 1% each year, on average, according to Mr. Howe.

Samsung recently promised to roll out smartphones this year that can last all day with regular use on a single charge by bulking up the batteries themselves and reworking how phones seek out wireless signals. Last month Motorola Mobility brought out a version of its Droid Razr smartphone, known as the Maxx, with a larger battery for longer life.

"Of course Motorola came out with a better battery life right after I bought my regular Droid Razr" a few days after Christmas, said Dan Antonucci, a 31-year-old Los Angeles resident.

Mr. Antonucci said he turns off Verizon Wireless's 4G LTE connection while in his office at a casting agency, though he uses the high-speed mobile network to watch basketball games at home. "I can sit on one side of my couch and get a signal, but on the other side I don't, and the phone just searches," he said. "I think I don't turn off my 4G enough."

Bita Goldman, 28, an attorney in New York, said she carries an extra charger with her for her HTC Evo smartphone, which runs on Sprint's WiMax 4G network. "By 4 o'clock, I have to charge it," said Ms. Goldman, who typically keeps her phone's 4G connection switched off. She said she has considered buying the $55 extended-life battery, but found it too bulky.

Tom Harlin , an HTC Corp. spokesman, said HTC is building longer-lasting batteries and updating the phones' software.

Most customers, though, are still on 3G networks that don't demand as much from their batteries. Jason Taylor, a manager of the Wireless Zone store in Kansas City, Mo., which sells Verizon Wireless products, said 4G devices are selling well but they are geared more for customers who are interested in streaming video and using lots of data.

"For people looking to just send email and do some Web surfing, we sell them the iPhone," Mr. Taylor said.

Write to Greg Bensinger at greg.bensinger@dowjones.com

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